Trademark refers to the combinations of characters, figures, numbers, 3D logos, colors and the combinations of the above mentioned 7 elements, serving as an important mark that businessmen distinguish their own commodities and services from others. When registered trademarks are put into use, “®” or “注” must be expressed, indicating that the proprietary right of owning the trademarks and that other is not supposed to engage in the act of infringement..
With the development of business, in order to attract purchasers, the owners of trademarks will change the visual effect of their trademarks, such as the combination of typefaces, colors, letters, characters or composing. Here are some examples of different businesses logos of trademarks for sharing:
December 2018, Arena of Valor, the game from TENCENT was booming and gradually became a culture intellectual property that covers with literature, anime, films, television and variety. The new logo is more abstract, and it presents the change and expands the meaning of Arena of Valor in a better way, corresponding to different scenes with different forms of culture.
© Image | Google
November 2018, Mercari, the platform for secondhand objects trading from Japan which offers internet resources to users to sell objects, gains profit from 10% of transaction expenses instead of the fee of putting on sale. During its sixth anniversary, Mercar decided to renew the logo design, hoping that a brand-new image can promote a better service for clients
© Image | Google
September 2018, BESTUEN, the well-known China automobile brand, renewed its logo as “window of the world”. The general manager LIU Changqing explained the brand-new logo: this is a window of the world. Let’s jointly start a beautiful future connects with users, the world and BESTUNE.
© Image | Google
July 2018, MOBIKE launched a new electric moped product, “MOBIKE moped”, aiming at solving the issues of long-distance travel of 3 to 5 km. Besides, MOBIKE introduced the new brand image design, over striking the typeface and removing the original beveling effect, which was intended to improve the recognition of its image.
© Image | Google
June 2018, Fat Lama, a Britain P2P platform for household articles leasing, focuses on helping clients rent or borrow, increasing the usage rate of articles and off-line communication between people. This is the new image of Fat Lama designed by Koto from London.
© Image | Google
May 2018, the most popular local service trading platform in America, Thumbtack, which is similar to the combination platform from the Chinese mainland, Dianping and Momo, designed a new brand trademark jointly with the digital innovation company, Instrument.
© Image | Google
March 2018, Typeform, located in Barcelona, Spain, renewed its logo on online questionnaire platform. As a professional online questionnaire platform with a pretty interface and interesting interaction operation, its display frame and speed can be adjusted automatically based on users’ settings without any delay, achieving a better interaction for users.
© Image | Google
February 2018, the leader for global foreign exchange, Decode Essence Capital, serves as an online platform for trading over 70 popular products: foreign exchange, spot gold, silver, crude oil and CFD products like international stock-Index. To expand the Australia market, it upgraded the brand with Greatseed Design.
© Image | Google