With tens of thousands of exhibitors and booths, 200,000-plus visitors and tens of billions of US dollars in turnover, for first-timers to the Canton Fair, those are staggering numbers to digest. Here are the top 10 tips to making your inaugural experience as profitable and worthwhile as possible.
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1
Prioritize, Plan and then Proceed
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Have a realistic agenda and stick to it. Make a list of specific items in order of importance, map out a plan of action and go with the right mindset. Spend some time researching the vendors so that you’ll have a clear idea of who you need to see and what you need to learn from them. Remember, the devil is in the details.
2
Know How Big the Fair Really Is
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The fair grounds are the largest in Asia, at a staggering 1.3 kilometers long and span more than 1.2 million square meters of space. Wear comfortable shoes and carry a trolley bag. Your body will thank you.
3
Pick Your Mode of Transport
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Most large hotels provide shuttle buses to and fro. The trick is to take the first bus to the fair so you start the day off early, and leave an hour prior to closing to avoid peak-hour traffic and long queues. If taking the train to Hong Kong or flights to other cities, book early as they tend to get very full.
4
Learn the Jargon
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If a supplier can’t speak a lick of English (very rare), remember that almost all understand the universal language of business. Your five buzz words will go a long way: price, minimum order quantity (MOQ), lead time, quality and payment terms.
5
Be Aware of Import Regulations
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Be familiar with quotas, duties, compliance marks, certification and laws on the products that you want to import. Many items have specific and mandatory requirements, so be aware before you start ordering.
6
Come on a Full Stomach
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Fill your belly with a protein-rich breakfast so you can avoid the massive lunch queues. Sure, there are Starbucks, Papa John’s, McDonalds and the like, but rather than walk for ages only to wrestle hundreds of hungry folks for French fries, just stop at the many coffee shops located in each hall for a quick sandwich and coffee.
7
Print Business Cards
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Everyone wants a piece of you, or rather, your name card. Print a few hundred but be wary: hand them out only if you truly want to start doing business or you will be added to email databases you don’t want to be on. Spam alert!
8
Expect Misleading Booth Names
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It is not unusual to see booth signs that are completely different to the exhibitor’s inside. Many companies sell their booth allocation to others desperate to exhibit, so take heed and ask first.
9
Don’t Rely on Your Memory
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In a notebook, staple the suppliers’ name card and take detailed notes of items, prices and other important information you may need. Ensure that the supplier does the same so you are on the same page. Take photos if they allow and carry an extra phone battery pack.
10
Negotiate, Negotiate, Negotiate!
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Never place orders right away. Negotiate prices, ask the right questions and tell the supplier that you will order in due course. Don’t be too enthusiastic. Why?
The prices you are quoted first are usually not the best prices, and the best items are usually back at their factories as many as afraid of others ripping off their designs or copyright.
Always visit them if you can, and make a few calls or send emails to clarify your terms first before you place an order. Use your wise business intuition: it will get you far.
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